October 15th, 2012

Park Lane for E! Live from the Red Carpet

E! has partnered with Park Lane for the stylish E! Live from the Red Carpet jewelry collection, available exclusively through Park Lane jewelry representatives. It is the latest high-style partnership for E! following Stila for E! Live from the Red Carpet cosmetics, E! Live from the Red Carpet Shoe Collection, Xen-Tan for E! Live from the Red Carpet tanning lotion line, and Hairdo for E! Live from the Red Carpet Hair Extension line all of which have brought fashion & beauty fans the means to create their own red carpet moments.

"We want every woman to experience her own red carpet moment," said John Najarian, Executive Vice President and General Manager of Digital Media and Business Development, E! Entertainment. "Partnering with Park Lane to expand our E! Live from the Red Carpet collection and develop a quality, special occasion jewelry line is the next step in this evolution."

"We're excited to work with E! to bring our clients this fashion-forward and modern line," said Arthur Levin, co Owner of Park Lane. "Jewelry expresses your mood, your attitude, your personality, and this handcrafted collection provides the perfect pieces for any fashionista, no matter what her style."

The collection features bold jeweled cuffs and sleek silver and gold-toned hammered bangles and glamorous earrings, as well as bold cocktail rings, rocker chic necklaces and statement pieces that add pops of azure, black, turquoise, white and blush, and sparkle with Austrian crystals and glossy hematite and mint-green cabochons. Textures range from burnished metal and sculptured twists, to faceted stones and chunky chains. To view the jewelry line, please go to www.parklanejewelry.com/e.

The Park Lane for E! Live from the Red Carpet jewelry line retails for $24 – $249, and is available exclusively through Park Lane jewelry representatives.

About E! Entertainment

E! is television's top global destination for all things pop culture. The network is currently available to 98 million cable and satellite subscribers in the U.S. and E! content is available on all platforms any time and anywhere from E! Online to social media to mobile to VOD to the latest emerging platforms. Popular programming includes E! core franchises, "E! News," "The Soup," "Chelsea Lately," "Fashion Police" and "True Hollywood Story," as well as the network's hit series "Keeping Up with the Kardashians," "Khloé & Lamar," "Kourtney and Kim Take New York," "Ice Loves Coco" and "After Lately." Additionally, E!'s "Live from the Red Carpet" signature events keep fans connected to their favorite stars on pop culture's biggest nights. E! is a network of NBCUniversal Cable Entertainment, a division of NBCUniversal, one of the world's leading media and entertainment companies in the development, production, and marketing of entertainment, news and information to a global audience.

About Park Lane

For over 57 years, Park Lane has empowered people to discover their potential and realize their dreams. Founded in 1955 by Shirley and Arthur LeVin, Park Lane today remains a family-owned and operated company dedicated to providing exquisite jewelry and incomparable programs designed to reward its customers, its hostesses, and its representatives. Guided by the philosophy and values of the past and inspired by the promise of the future, the LeVin brothers, Scott, Mark and Arthur III, are committed to offering the most flexible, innovative and lucrative opportunity available in the direct sales industry. Park Lane offers something special to everyone; it invites you to explore the possibilities!

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