News & Press

Project Sparkle aims to brighten the day of nurses, healthcare workers

Tysh Mefferd is doing what she can to thanks healthcare workers.

HOUSTON — From shoutouts to the gift of sparkle, Houstonians are finding creative ways to thank nurses. Even apart, we're still celebrating nurses and our healthcare workers, together.

Social media is helping. Debbie from Katy connected with KHOU Reporter Melissa Correa on Nextdoor to share details about Project Sparkle. It's a kindness campaign launched by jewelry company Park Lane.

Jewelry stylist Tysh Mefferd is helping to make it all happen.

You know a fun pair of beautifully sparkly earrings that they can wear when they’re working. When they’re not working,

"And we were kind of, like, we want to do something. We’re being asked to stay at home, but surely we can do something and make an impact.

About nine weeks ago, Park Lane stylists began donating jewelry boxes to frontline workers. A set of earrings are paired with handwritten cards of appreciation. The grassroots project quickly, "turned into a movement of thousands of customers wanting to be a part of it and also donate to the cause."

Project Sparkle has helped to brighten the day of about 20,000 healthcare workers around the world, so far.

Sharing a little touch and surprise of sparkle wasn’t going to change the world and it wasn’t going to solve the problem. Our hope was, if it could put a smile on a stranger’s face, then we’ve done all we can do today,

If you’d like to help get the goody bags to female first responders, email at

Park Lane Rep, Christine Lammers, uses ‘Project Sparkle’ to brighten up the dark days of the coronavirus (COVID-19) crisis.

Christine Lammers from Canton Township in Michigan noticed healthcare workers on the front line of the coronavirus crisis were overworked, stressed beyond limits and extremely short on smiles, knowing how she has brightened many women’ days with Sparkle Box surprises in the past, she instantly came up with a project called the “Project Sparkle” to brighten up these overworked, overstressed healthcare workers who are in the front-line.

Christine Lammers said the project started with an idea to deliver jewelry to women working on the front lines in hospitals. Now there’s a movement underway that’s catching on across the country.

Lammers, a Park Lane Jewelry representative, purchases trendy, fashion jewelry using our representative status with the company and puts together goody bags of jewelry all day, then goes to bed at night thinking about who she can help next.

This is what we know and what we love,
—Lammers said.

During a conversation with her friends in Texas a few weeks ago, she came up with the idea to help women working in hospitals and elderly care facilities with fashion jewelry such as earrings and bracelets.

It started with healthcare workers,
—Lammers said.

Now they’re helping even more people, from nurses to postal carriers.

Every $24 donation buys one gift set. Volunteers then match each gift with another one of their own.

“We also know jewelry makes people happy,” Lammers said.

Hundreds of the gifts have already been given out in Metro Detroit, and thousands more have been gifted across the country, from Texas to Washington to Florida to New York to California.

Attached to each gift is a note, written by children from the area, thanking workers for their service.

The gift is great, but the handwritten card -- that really means the difference to the community,
—Lammers said.

If you’d like to help get the goody bags to female first responders, email at

Grand Opening of Park Lane Jewelry Mexico

Grand Opening of Park Lane Jewelry Mexico

Local Monterrey family business owners become first Park Lane Jewelry Franchise Owners in Mexico.

Grand Opening of Park Lane Jewelry Mexico
Schaumburg, IL, November 10, 2017 --( Pioneer in the direct sales industry for 62 years, Park Lane Jewelry, has officially launched the newest franchise in Monterrey, Mexico beginning November 9th, 2017. With Mexico experiencing stagnant growth and growing unemployment, Park Lane will be committed to offering all of Mexico the opportunity to own a home-based enterprise backed by a well-established, debt-free, Direct Sales Jewelry giant.

Family business partners Jorge and Esteban Arjona & sister Jannet Cuevas will be the newest Park Lane Jewelry (Subsidiary of Jewels by Park Lane US) Franchise Owners/Operators in Monterrey, Mexico. All have a long history of success within business. Jannet will operate as the field leader, mentor and coach. Jannet’s passion and energy drove her to find the very best Direct Sales opportunity in the world, and bring it to the women and men of Mexico. Jorge & Esteban have over 20+ years of experience as top business leaders here in Mexico, and bring extensive experience and creative marketing back grounds to the Park Lane Mexico team. Both are excited to be launching this amazing opportunity.

“We very are ecstatic to have the Arjona family as franchise owners in Mexico,” said Park Lane’s Vice President of International Sales Tom Judson. “Taking all that the World’s leader in Direct Sales Jewelry offers, and partnering it with such exceptional family of leaders creates the most amazing opportunity now for everyone in Mexico.”

Park Lane Jewelry, based in Schaumburg, Illinois, USA is a second-generation family-owned-and-operated company. Park Lane was founded in Chicago, in 1955, by Shirley and Arthur Levin. Through their efforts, the company is today recognized as the leading fashion Jewelry direct sales company, known especially for its generous representative, hostess, and customer programs which include guaranteed products, no-product buy-in at startup, and high-quality fashion Jewelry.

Park Lane offers the perfect solution to mothers who wish to spend time with their children yet want the opportunity to generate income for their families. It also can be a great part-time endeavor for anyone wishing to supplement income, start their own business, or create financial independence. If you are looking to create your own work schedule, earn trips, Jewelry and prizes, then explore the opportunities available at Park Lane Jewelry.

To find out more about earning free Jewelry by hosting a Park Lane fashion Jewelry get-together, or to learn about the new opportunities in Park Lane Jewelry Mexico, contact at +52 1 83679470. Visit the Park Lane website at to see what all of the excitement is all about.

Park Lane’s April Top Performance Weeks were a hit! Congratulations to each and everyone who earned fabulous awards! Here are the Park Lane Reps who went above and beyond and reached World Wide topper status!

Woman Up

Country Singer Tori Martin just released her newest music video “Woman Up” and is wearing Park Lane throughout the video! Check out her stunning style and see how many Park Lane items she is wearing.

See video

You can follow her on Instagram to see how she styles her Park Lane Jewelry at @torimartinofficial

Congratulations Tori on your new music video. We love you!

More Than Flowers This Year

Mother’s Day Mother’s Day is in a few weeks! What are you going to do for your mom, grandma, aunts, and friends? Park Lane has fabulous offers with our customer buying program that will help you save money while getting that special person the greatest gift. Here are the top Mother’s Day picks!    


Convention is fast approaching!

Don't miss out on this fabulous opportunity to gain invaluable knowledge from industry experts and take your business to the NEXT LEVEL!




Park Lane's Hot Holiday Savings!

Park Lane Jewelry has the perfect pieces to complete your Holiday Outfits! sale-pic And guess what? They are up to 70% off! Check it out now before your favorite piece is gone!

Lunar Necklace on The Today Show!

Tamron Hall is gorgeous wearing Lunar Necklace on The Today Show!



See it here!


Get your very own Lunar Necklace here and you will make a statement adding a bib of gently hammered matte-gold half-moon crescents to your outfit.

Park Lane Jewelry Launches BRAND NEW E! Collection!


This collection provides the precise balance between timeless elegance and the ultimate statements in modern luxury.


Download the Catalog Now!

Celebrate this season in bold style and brilliant color wearing red carpet worthy jewelry designed especially for You!


See All the Glitz and Glam!


New Tumblr Site

  we'vemoved_blogpost     Park Lane & Style Street have moved to a brand new site known as Tumblr. Click here or the photo above to go to our new home. You can follow after creating an account and get our most current updates. Tumblr is a great place for all kinds of inspiration while also being easy to navigate!

Style Street: Casual Friday

When the Fall season hits, we check the weather reports each morning to see what outfit will work today. Is a sweater going to be too warm and a t-shirt too cold? Some days are both 55* in the morning and 75* in the afternoon. Is today going to be an end of Summer or beginning of Fall outfit?



That’s what we love about mix and matching. Taking a t-shirt and color jeans we would wear during summer with some cute wedges or peep-toe shoes and transforming your look by adding closed toe shoes and a comfy vest.  They make this look pop! Of course this style wouldn’t be complete without the jewelry.



The silver tones of connections bracelet shines with a pair of gray Converse. Sateen Necklace pairs well with a blue vest which compliments the yellow pants. Add the Double Take Earrings and you have pearl-perfect ensemble.



Show us your End of Summer/Beginning of Fall OOTD on Instagram, Facebook, and Twitter.


Style Street: Rocker Chic

Fashions fade, style is eternal. – Yves Saint Laurent 


Women spend so much time standing in their closet wondering what’s on deck for today. “I have nothing to wear,” is usually a sentence heard before we primp our hair and apply our makeup. Then there are the accessories. What shoes, belt, scarf, and jewelry will make this outfit pop? We often use our Pinterest boards and fashion catalogs as inspiration for our personal look, but what inspired you to wear the ensemble you choose today? 

Have you ever noticed how you feel when you know an outfit goes together so perfectly?  That confident, on-top-of-the-world feeling radiates off of you when you get to strut the perfect ensemble.


Street style fashion is a favorite of many because it allows us to express who we are through our personal style. It conveys who we are without ever speaking a word.


Today’s OOTD(outfit of the day) is rocker chic. The hot summer/fall look that can transcend day to night. Mixed metals are very stylish and today we love the gold and hematite collaboration. The mixed metals work perfectly with a black shirt and brown jeans. The whole outfit is coordinated and casual.

5   7

The jacket coordinates perfectly with the leather and crystal Roosevelt Bracelet. The Serena bracelet, one of our absolute must-haves, takes this outfit to extreme levels. The dainty Divine Ring is perfect because it adds that extra touch. Le Louvre Necklace adds the edgy touch mixed with a black t-shirt and the leather jacket.


Rocker chic is a must have look that is both edgy, stylish, and easy to recreate. How do you wear the rocker chic style?  Share your OOTD pics on Instagram, Facebook, and Twitter with #ParkLaneJewelry.


Hollywood E!xperience

Congratulations to these four Park Laners who will be flown down to Hollywood, dine with E! executives and receive tickets to TWO shows! Included in this award package are tickets to E! Entertainment’s Fashion Police show and the Laugh Factory as well as a first-class hotel stay, limo transfers, fashion, fun and laughter! Let Park Lane treat you like the Park Lane star you are!! e-winners2

Miss Illinois struts in Mesmerize Necklace

Miss Illinois struts in Mesmerize Necklace, Earrings, and Magical Ring on set filming her Introduction for the Miss America Pageant! Don’t miss the action! Tune in on Sunday September 14 at 9/8c on ABC. Why not have a Pageant Party with all your Park Lane fans and support Miss Illinois Marisa Buchheit! 992014_MissIllinois 992014_MissIllinois2   Don’t miss the action! Tune in on Sunday September 14 at 9/8c on ABC.

Anniversary Week Toppers!

Congratulations to the Anniversary Week Toppers! anniversarywiiners2_small

Fall Fashion colors

Who is ready for Fall season? We are! Check out the latest trends with this year's pantone colors with Park Lane Jewelry!


Park Lane Jewelry Proudly Sponsors Miss Illinois

Park Lane Jewelry proudly sponsors Miss Illinois, Marisa Buchheit of Chicago, Illinois.


Congratulations to Marisa Buchheit!


Marisa has fallen in love with Park Lane Jewelry and is wearing her favorites to all of her Miss Illinois events.


Park Lane Jewelry wishes Marissa best of luck at the Miss America Pageant on September 14, 2014!