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July 16 - 18, 2020
Hyatt Regency O'Hare Chicago

Register Today

Park Lane Sparkle Convention is a must-attend weekend for those who are passionate about attaining their dreams and helping others to do the same. Sparkle will not only train, educate, reward and recognize, it will empower you to make 2020 your best year – ever!

  • Early Registration only $149
  • ($169 after May 1)
  • Spouse / Guests: $99

Registration Includes


Our training seminars are led by Field Leaders who are passionate about sharing their time and talent for everyone’s success.

Sparkle Party

Friday night is all about fun and friends! Award-winning DJ, and sparkly jewelry drawings.

Dinner & Awards

Sparkle on convention stage as we honour the best of the best.

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Event Schedule


  • 9:00am - 5:00pm

    Welcome & Sales Center is open

  • 1:00pm - 2:00pm

    Executive Leader Welcome Meeting

  • 3:00pm - 5:30pm

    Leadership Seminar

    This seminar is designed and presented by top leaders who are passionate about their Park Lane business and desire the same success for others.

  • 6:00pm - 7:30pm

    Discover the Vision Seminar – Presented by Scott LeVin, CEO

    This powerful meeting is exclusively for Fashion Stylists and Branch Stylists. Meet Park Lane’s CEO and Discover the Vision!

  • 8:00pm - 9:30pm

    Sparkle Party

    Wear lots of sparkle and your dancing shoes! Our award winning DJ will have you on your feet with line dancing and the newest beats. Then, the lights will dim, the mega screens will come alive for the exciting new line JEWELRY LAUNCH! Visit the display cases in the lobby to view the entire new collection.

    Note: Attendance goal winning team members will receive a new line item at the Sparkle Party. Be among the first to see and receive brand new jewelry!


  • 9:00am - 5:30pm

    General Session in the Main Ballroom

    You’ve seen the gorgeous new jewelry line, now discover the vision and learn how to improve your business skills to maximize your success. Individual and panel discussions, designed by field leaders, will be presented on Social Media, Fashion, Sales, Booking, Team Building and more!

    Note: Today’s the day for the reveal of Park Lane’s new dream vacation contest!

  • 7:30pm

    Sparkle Gala Dinner & Awards night

    This is the night where we reward our Sparkle Contest winners and toppers on Sparkle Stage. Contest details and rewards will be revealed at a later date.


  • VIP Experience with Shirley & the LeVin Family

    Contest achievers will be honoured at a champagne lunch with the LeVins. Each will receive special recognition on Sparkle Stage, a custom swag bag and a keepsake photo with Shirley LeVin. Toppers will be seated with the LeVins!