This is Park Lane Jewelry
Delivering stunning jewelry, exceptional service, a lucrative business opportunity and a community where people can shine.
Our Story
Park Lane Jewelry, founded in 1955, is the leading direct sales jewelry company in the world. Family-owned, debt-free, and built on a legacy of integrity, generosity, and sparkle. For more than 70 years, we’ve created fashion-forward, high-quality jewelry and a business opportunity that empowers people to design a life they love.
What Makes Us Different
What We Believe
We believe everyone deserves to feel respected, recognized, appreciated, and empowered. Our mission is simple: deliver stunning jewelry, exceptional service, a lucrative business opportunity and a community where people can shine.
Our Promise
Whether you’re shopping, hosting, or joining our team, you can expect quality, integrity, honesty, and a company that celebrates your style and your success.
Discover the jewelry. Experience the community. Shine with Park Lane
Park Lane Jewelry’s worldwide headquarters is in Schaumburg, Illinois. All orders are processed and shipped directly to customers, packaged in protective logo boxes. Our guarantee is proof that we stand behind our designs, quality and craftsmanship.
70 Years of Sparkle
A true American Dream. For seven decades and counting, Park Lane Jewelry has given countless women and men the opportunity to dream bigger, earn more, and transform their futures.
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1955
Park Lane Jewelry was founded at a kitchen table with a straightforward goal: to enhance the family’s income. It quickly evolved into something far greater - a business model built on helping others achieve the same financial freedom. Because shared success is real success!
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1965
Park Lane’s first decade saw the need to move twice to larger facilities in order to handle the growth of entrepreneurs throughout the midwest.
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1975
Less than a decade later, Park Lane’s family of Stylists grew to be nationwide. Once again, Park Lane moved to a larger facility. This decade saw Park Lane’s first Car Program and computerized reports for our growing field leaders.
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1985
With the expansion into Canada and Mexico, Park Lane became international. Park Lane also became the first direct sales company to offer two luxury vacation contests each year!
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1995
With the advent of the internet, the 2nd generation’s talents and vision brought Park Lane to a new level and a new facility to handle the growing business.
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2005
Personal websites, online ordering, a Mercedes Car Program coupled with a continued passion to help others succeed was the perfect recipe for explosive growth.
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2015
Today, the 2nd and 3rd generation family members hold the same mission and values of empowering men and women - worldwide - to reach for and attain their dreams. Our history is your future!
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2025
Park Lane Jewelry will be celebrating our Birthday Month in August of 2025. We plan to celebrate in a big way by kicking off our 70th year in Zurich, Switzerland surrounded by 200+ family members and Stylists. We can't wait to experience the next decade of continued success with our Stylists and Field Leaders!
Let's Work Together!
