Our Mission
Park Lane Jewelry was founded with a revolutionary idea and a noble objective; to offer women and men entrepreneurship that adorns their life with style and success. Dream it & achieve it with Park Lane Jewelry.
Our Story
Founded in Chicago in 1955 by Arthur and Shirley LeVin, Jewels by Park Lane defines "The American Dream". As the world's leading direct sales jewelry party plan company, Park Lane proudly offers exceptional quality jewelry that is backed by an unconditional guarantee.
70 Years of Sparkle
A true American Dream. For over 6 decades, Park Lane Jewelry has afforded millions of people to reach for and attain their own dreams.
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1955
Started at a kitchen table, in a 4-room apartment, Park Lane was Shirley and Arthur’s personal American Dream. At first, it was to bring financial independence for their family. Then, it quickly grew to helping others attain the same financial success for their own families.
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1965
Park Lane’s first decade saw the need to move twice to larger facilities in order to handle the growth of entrepreneurs throughout the midwest.
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1975
Less than a decade later, Park Lane’s family of Stylists grew to be nationwide. Once again, Park Lane moved to a larger facility. This decade saw Park Lane’s first Car Program and computerized reports for our growing field leaders.
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1985
With the expansion into Canada and Mexico, Park Lane became international. Park Lane also became the first direct sales company to offer two luxury vacation contests each year!
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1995
With the advent of the internet, the 2nd generation’s talents and vision brought Park Lane to a new level and a new facility to handle the growing business.
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2005
Personal websites, online ordering, a Mercedes Car Program coupled with a continued passion to help others succeed was the perfect recipe for explosive growth.
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2015
Today, the 2nd and 3rd generation family members hold the same mission and values of empowering men and women - worldwide - to reach for and attain their dreams. Our history is your future!
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2025
Park Lane Jewelry will be celebrating our Birthday Month in August of 2025. We plan to celebrate in a big way by kicking off our 70th year in Zurich, Switzerland surrounded by 200+ family members and Stylists. We can't wait to experience the next decade of continued success with our Stylists and Field Leaders!
Our Stylist's Stories
Christy Goodman
When I found Park Lane, I was impressed! The business model is genius for every person to achieve success!
My focus in this business is on helping other women build a substantial income. Not only was my previous experience recognized when I was positioned at a level relative to my background, but the generous programs for customers, hosts and stylists create a magic formula to help women thrive in Park Lane!
Mary Grace Lewandowski
I had worked for another Direct Sales company for over 12 years when I first checked out Park Lane. Oh my gosh, once I was educated on Park Lane’s outrageously generous programs, I could NOT, in good conscience, stay with mediocre.
I worked myself up the ladder in another company but when I compared profits programs I discovered that Park Lane would have paid me 2 1/2 times more! At Park Lane I found my true home.
Michele Zito
I’ve been able to be the mom and wife that is enjoying flexibility and fun, while running a very lucrative business. Park Lane is truly a lifestyle dream come true!
Tysh Mefferd
I love Park Lane because it’s a simple business model that anyone can have success with.
We have jewelry for every style type and every age group. I love that you can earn significant very quickly. This allows our stylist community to give back to their families, communities, churches and causes near and dear to their heart. Park Lane gives me the BEST of everything to accomplish this
Handcrafted with Love
Fashion-forward, unique, and exquisitely handcrafted, many Park Lane creations are inspired by world-renowned designers. Wear Park Lane jewelry with pride, and you will sparkle with beauty and confidence everywhere you go!
